If it’s an advertisement:
- Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
This video advertisement is made by PDP/DW (drum company) in order to promote and advertise their Eric Hernandez signature snare. By far the most utilized aspect of marketing we see in this video is the “P’ of promotion. Eric Hernandez, the drummer for Bruno Mars, is clearly being used as a celebrity in order to cause people to view the product as more valuable and desirable. Many drummers admire Eric Hernandez and Bruno Mars, making Eric a great person to help promote the sale of this particular signature snare.
In addition to utilizing promotion from a famous drummer, PDP/DW is sure to make the video both look and sound amazing. The carefully chosen lighting mixed with the beautiful looking drum kit and editing help to add value to the snare by making it look as visually appealing as possible. Also, the snare, and rest of the drum kit for that matter, sound absolutely amazing. After all, it is a musical instrument, so the way it sounds is extremely important to potential customers. By using what I’m sure are extremely high quality microphones and proper sound mixing, PDP/DW ensures that the product they are selling sounds as good as possible, causing potential customers to want to purchase their product.
- Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market here is of course drummers who are in the market for a new snare drum. However, more specifically, based on the type of snare drum this is, PDP/DW is targeting drummers looking for a snare that best suits funk music and pop. This makes complete sense to use Eric Hernandez, one of the biggest names within this genre of music, to endorse the product. It would not make as much sense to have a heavy metal drummer try to advertise a snare opposite to the particular market in which the product is intended for. I believe by using Eric’s celebrity, PDP/DW made a great choice to allow an influencer to help sell their product to as many people as possible.
- Does it work? Why or why not? Any general observations?
In my opinion based on just a few general observations, this advertisement is very effective toward the target market. Personally, after watching the video, I truly felt that I would like to have this particular product. In addition to the advertisement’s personal effect on me, a quick browsing of the comments section reveals that many other people think very positively of the product and certainly this advertisement has been responsible for a number of sales of the snare drum.
Drew Stamp's Blog 