if it’s a brand logo (design):
- Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares. In other words, why did they choose the brand elements that they did.
Vic Firth is a drum company that specializes in drum sticks. The logo of Vic Firth is fairly simple, yet has aspects that are carefully planned in order to best represent the company. The logo is not very complex, which stands in line with the fact that drum sticks in essence are rather simple. The sharp edges of the letters and the small red dots of the “i”s help to convey a message of power and energy, two things that are often associated with drumming.
Something interesting to notice is that all Vic Firth drum sticks have a signature American Flag printed on to them (as shown in photo above). This is to signify to customers that Vic Firth is an American brand. There could be a few potential reasons as to why Vic Firth would like to advertise this fact. One of those reasons, is that perhaps many drummers that are themselves American want to support an American company themselves rather than a foreign company. Another reason is that many people could perceive an American company as a company that makes quality products. These are both logical reasons as to why Vic Firth decides to put their signature American flag on the drum sticks. No other major drum stick company includes the American flag on their drumsticks, giving Vic Firth a standout trait that they hold over their competitors.
- Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market of Vic Firth is obviously drummers. This is easy to know as there are basically no uses for drum sticks other than drumming, hence the name. Although the logo is very simple, I believe this was done on purpose as drum sticks themself are also very simply. The fact that an American flag is included on all drumsticks by them may show that they are targeting drummers who have a greater appreciation of heritage and history. Just from my personal experience, I have noticed that older drummers or drummers of older music styles prefer to use Vic Firth drum sticks. This could be a direct correlation to Vic Firth having a brand image and logo that symbolizes heritage and history through the American flag. By choosing a logo that is relevant to the product they are selling, Vic Firth is able to communicate to its customers that they share the same values as their customers thus encouraging consumers to chose their product over others.
- Does it work? Why or why not? Any general observations?
Although it is hard to judge simply from logic whether a logo as simple as this is effective, Vic Firth is one of the biggest names in drum sticks. This means that as a company, they have successfully taken a large part of the market share within the drum stick industry. Their logo, as simply as it may be, surely played a part in order to be instantly recognizable and therefore allow the company to become what it is today.
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